How to Make Money Online
reviews Corey Rudl's ' Insider Secrets to Marketing your Business on the Internet.'
NEW UPDATED BRAND NEW RELEASE FOR 2004 NOW AVAILABLE

Product - The Insider Secrets to Marketing your Business on the Internet. Author - Corey Rudl Website - www.marketingtips.com What you get - Two 8x11 tightly bound binders containing 650 pages of information consisting of 22 lessons overall. Two Resource CD's containing a further 400+ pages of additional lessons, examples and articles plus 'time saving software' contained in resource files.

A little introduction to Corey Rudl is necessary here I feel for those who don't know him from Adam. You can safely skip this part if you've come across Corey before.

Corey Rudl has been online since 1994. His first business venture online began making money in 1996 brining in $140,000 in net profit over 12months. He has since moved on to develop and run four main businesses online, including his original venture, bringing in close to $6M a year. Although a number of his businesses are not marketing related it's the Internet Marketing Centre that's the leading money maker and the Insider Secrets Course his most well known product. Among his client list you can find Microsoft, Coca Cola and Apple amongst many others.

For more info about Corey try this interview click here

Ok on to the product, first of all the physical quality of the product is very good with both binders feeling very solid and sturdy to the touch. They're also both covered with a high quality glossy design, as illustrated in the picture above. The actual quality of the paper containing the course is not the best available but it seems adequate, I've had this course for a while now and it's been thumbed regularly, and moved around the house without developing any signs of the damage you may expect around the binder clips and the paper puncture holes.

The two CD's are contained within plastic sleeves inside the front cover of the first binder. Both of them feature a glossy print on the face.

Opening up the first binder, we find Corey gives a brief forward on how he got started online(way back in 1994, which is prehistoric in terms of Internet years), before moving onto the benefits of running an Internet business, illustrated with a few small examples taken from a number of businesses that are creating a substantial living for their owners, thanks to the Internet.

Next is a table of contents listing all the Sections and Lessons contained within the two binders in a pretty straight forward way that makes for easy reference later. So skipping past this we reach the Introduction in which a few more examples are given as to the benefits of taking your business online and why and how it will lose you money if you don't. A brief discussion of costs(very little) and a breakdown of the types of people and businesses making money online. Rounded off with a leading question 'So how do you go about taking your business online?' which serves to conclude the introduction and prepare you for the next section Getting Started and the Courses first Lesson proper 'The Hottest Products and Services'.

Quote - 'The Insider Secrets Course is designed to get you started making money on the Internet no matter who you are....', to quote from the course itself. This is a simple fact stated right at the beginning of the course. How accurate is this ? read on.

With the above aim in mind the course is set out to guide the complete newcomer to the Internet, never mind Internet marketing, through the stages required to arrive at a successful Internet business. Everything is broken down logically as you're taken through a number of lessons some of which include 'The Hottest Products and Services' through 'Building an Effective Sales Web Site, 'Harnessing the Power of Email', 'Search Engine Strategies'. Culminating in more advanced marketing techniques including 'Make Viral Marketing Work for You', 'Marketing through Online Services' and finishing off with the final lesson 'Start your own affiliate program'. Within these lessons you have sub lessons such as choosing a domain name, choosing your website structure, copywriting explained, Optimising your site for the Search Engines, What's a Directory, PPC (Pay Per Click) Engines, Linking Strategies, choosing a web host, upselling, automating your website, Starting a Newsletter, International Credit Card merchant accounts, pricing your product or service and so on you get the picture. Pretty comprehensive overall.

Skip back two paragraphs, '..no matter who you are,.... Reading through the course, dipping in at random or looking up a reference you find yourself drawn into reading further as Corey illustrates his ideas and techniques with real life examples and stories that make for a good read quite apart from their purpose of illustration. Now and then particularly when you first pick up the course and if you're new to Internet Marketing you'll find yourself thinking WOW thats so simple and so effective I can't wait to try it out. Much of what is discussed is done so in great detail, in simple terms and backed up with real world examples, much of them directly from Corey's own experiences. So I would say overall it succeeds in its goal of leading the Internet newcomer by the hand through the various stages leading to a successful money making site.

What if you already know something about Internet Marketing, is there anything new in here ?
Undoubtedly you can pick up some of the information contained in Insider Secrets by surfing the web. But the course fills in the gaps and rounds out the techniques. Plus to uncover all the information in here by cruising the web would take you a very, very longtime and you are guaranteed to make major mistakes when starting your business that are highlighted for you to avoid in the course. Dipping in to the course now and then also allows for the ideas in there to springboard some of your own and open up new avenues of possibilities. This is a fully rounded course and it will allow any experienced marketeer to fill out some of their greyer or weaker areas and lay good foundations on which to build their business.
The overall writing style is easy and reading some of the examples can be quite exciting as techniques are discussed which mention cash figures acheived as a direct result.
There's a wealth of information in here, straight from the source, on the do's and don't of operating a successful business online.

This is hardly surprising as you read the course you realise Corey has worked his way through and tried almost everything that can be tried to improve his own online business revenue over the years.
Its no wonder that this is the best selling course on Internet Marketing online for the last five years.

To view the course site now click here

Just thought I better clarify something here before I move on. I've mentioned businesses a few times and if you're anything like me you'll picture something corporate, its just the way we're conditioned to think these days, and its slightly misleading in this case. What I actually mean is small businesses (under five employees), one man companies even, although I also don't want to swing to far in the other direction and suggest that these techniques are relevant only to small business, this is not the case. These techniques and the countless others discussed throughout the course are relevant to all businesses big and small that want to generate a serious cash flow online.

Ok now that thats cleared up. I'll briefly discuss the two 'resource' CD's that come with the package.
Inserting the first disk 'Tools and Resources' you're presented with a window with a menu of contents -

'Supplementary course files' are a little disappointing being as they simply cover ground already crossed in the main printed files just padding things out a little more.

'Examples mentioned in the course' again this rounds out topics already discussed in the course such as newsletters and banner advertising.

'Corey Rudl's personal resource list' here you will find some useful links and brief introductions to the sites linked to, although since I've been online since 1994. I found that I'd come across a number of them before. Thats not to say that they're not useful, they are, just not as fresh to me as they would be to a complete newcomer.
There are some gems in there including links to sites that check your own site for errors, Online Advertising resources, Merchant account providers, Interesting links to sites that will monitor a website in almost anyway and report back changes or specific alterations that take place based on the criteria you set. Corey suggests this would be useful to monitor your competition.

The Bonus articles 'Quick tips for making and saving you money' and 'Marketing Myths that will lose - you money... and maybe even your business' do a nice job of offering up chunks of information that you can just dip into, again offering real world examples that you can easily relate to.

The Second CD 'Bonus Reports'
Top of the menu is 'Cutting edge web domination tactics' and up until this point I was beginning to think that these CD's were a bit of a waste of time, but here we have an ebook that fills out the ideas discussed in the course and introduces new ones. There are five main categories each containing links to dozens of single page articles focused on single subjects eg '20 keys to creating and maintaing a great website', 'Where is your target market?', 'A step-by-step linking strategy that will drive traffic to your site', 'What to sell and how to do it', 'Writing copy for your website - Tips & Tricks', 'Find out what your customers are doing on the web' and the list goes on and on. This is all very powerful stuff and worthy of offering for sale by itself, although Corey states that this info is only available with the course.

The other standout feature of this CD is the interview with Corey 'Easily build and automate multiple income streams' which consists of a real player file on which you can hear Corey being interviewed with regard to automating your online business. The tips and ideas are well presented and the reasons for automation emphasised, the interview is concluded with ten tips for finding parts of your business that could benefit from automating and how to go about putting it in place. Very useful. Although automation is covered in the course there's nothing like hearing a human voice and the enthusiasm it conveys to sell you on an idea.

To read a very informative interview with Corey now click here

Corey's 'Insider Secrets to Marketing your Business on the Internet' has been the best selling online marketing package for the last five years and with good reason.
It hits the mark and the wealth of information contained in here is guaranteed to help you make a success of your online business ventures.

To view the course site now click here

Darren Yates
darren@how-to-make-money-online.info

Added: September 7th 2003
Reviewer: Darren Yates
Score:

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